Creative
Direction
Photo- and Videoshoots
The photoshoots were organized for the campaigns planned periodically for social media and other digital media, both owned and paid. Assets were further scheduled, distributed, and used in other creatives such as advertising, newsletter, product launches, website announcements, assets sharing with the retail partners, sharing on social through influencers and ambassadors.
The creative direction for the photoshoots was held from a to z, including the idea generation process, creating the mood boards, signing off the budget, searching for the props, selecting models, choosing locations and photographers, managing the shoot, advising on the setup, the final selection of the shots, editing and retouching notes, approval for the deliverables.
Hard Shadows
Photographer: Robert Binda
Creative Direction & Set-Up: Taline Knadjian, Anna Vasiunyk
Cheetah Collection Launch
Safari-themed shoot for the launch of the limited edition of timepieces designed in Partnership with HRH Princess Michael of Kent and CCF to support the conservation fund.
the backdrops were carefully chosen to represent the safari-like natural environment of the cheetahs, at the same time all surfaces were safe to use with the watches.
Photographer: Michelle Äärlaht
Creative Direction & Set-Up: Anna Vasiunyk
Black Diamond Knights
Black PVD-coated watch collection captured in the raw nature of diamonds using black, white, and grey materials for the contrast.
Photographer: Robert Binda
Creative Direction & Set-Up: Anna Vasiunyk
Wrist Models: Levon Knadjian, Odero Mizungu
Valentine’s Day Photoshoot
Heart-motif watches photographed with the classic symbol of love: rose petals to underline a romantic flare.
Watches used all included the heart motif in their designs.
Photographer: Robert Binda
Creative Direction & Set Up: Taline Knadjian, Anna Vasiunyk
Wrist Model: Eleonora Elly Berti
Christmas: Gifting Season
The shoot was made to communicate the high-end experience of gift-making and unpacking the Backes & Strauss gift-wrapped boxes, combining brand luxury packaging with the golden elements within the composition.
The watches used were full-on diamond-set timepieces.
Photographer: Michelle Äärlaht
Creative Direction & Set-Up: Anna Vasiunyk
Wrist Models: Nick Tolfree, Noemi Gunea
Golden Shine
A photoshoot was organized for the spring social media content. The idea was to focus on the warm shades of gold, peach, and sandy yellow hues, to combine the feel of sunshine with the diamond sparkle.
Backdrops and textures used were all-natural sand, stone, veil, silk, linen, spring flowers.
Photographer: Robert Binda, Michelle Äärlaht
Creative Direction & Set-Up: Anna Vasiunyk
Wrist Model: Koar Tsinarian
Miscellaneous
The mood shots were created for social media content and product launches. The scene was built around the colour palette making it more vivid and masmerising.
