Creative
Direction
Photoshoots
SOCIA MEDIA
The content for the social media was created based on the monthly schedule and according to the ongoing campaign. Campaigns were planned in advance together with the Head of Marketing, considering the strategy of the Sales team and product availability. Campaigns were based on the brand cornerstones, seasonal offers, collection launches, or newly established partnerships. Social Media schedule was also supporting the Digital Content strategy creating traction towards press releases, blog articles, mentions in the press etc.
Designs used were created from the available visual assets or specially planned photoshoots. Each campaign was leading to the specially designed landing page using the InstaStory links and links on Facebook and LinkedIn posts.
Bespoke Services Campaign
Social Media strategy was aimed at depicting the expertise in craftsmanship of the luxury watch brand Backes & Strauss behind making the one-off unique timepiece on the specially commissioned orders.
Cheetah Collection Launch
Photographer: Social Media campaign was built around the launch of the new collection developed in partnership with HRH Princess Michael of Kent.
Valentine’s Day Campaign
Social Media schedule was designed in consistency with the brand visual guidelines and based on the photoshoot dedicated to the heart-motif timepieces and special red coloured ladies watches.
Valentine’s Day Photoshoot
Heart-motif watches photographed with the classic symbol of love: rose petals to underline a romantic flare.
Watches used all included the heart motif in their designs.
Photographer: Robert Binda
Creative Direction & Set Up: Taline Knadjian, Anna Vasiunyk
Wrist Model: Eleonora Elly Berti
Christmas Gifting
Social media posts were designed as an Advent Calendar displaying the count down towards Christmas day and best best gifting options of the brand.
London Inspired
The campaign built around the main inspiration behind the designs of the brand - iconic London landmarks.
Partnership with Advani
The campaign created to promote the partnership of the jewellery watch brand Backes & Strauss and Advani
Photographer: Anna Vasiunyk
Creative Direction: Anna Vasiunyk
Model: Nick Tolfree
