DOFA /Depth OF Art/ FUND
Art & culture charity fund rebranding aimed at establishing intercultural dialogue between various Ukrainian regions.
Before
After
Brief. Kyiv charity fund was aimed at organizing the intercultural dialogue between various Ukrainian regions as well as revealing the art treasures of Ukraine. It became well known as the main organizer of the Don Cult festival, therefore the task was to keep the identity consistent with the festival branding.
Target audience. Charity fund was mainly communicating to art fans and cultural intelligence but within the festival activities, it has widened the audience to the young people interested in the cultural heritage of Ukraine.
Solution. Identity was strategically built to support the square shape of the Don Cult Forum identity. At the same time, geometry was recreated using only type not to overload the designs with the shape itself. ‘OF’ was intentionally shifted below to underline the depth of discussions made by the fund within the art and cultural issues. It also makes it easier to read the ‘Death OF Art’.
Effect & Affect. New identity allowed supporting a strong image created by their activities and engaging more sponsors and media interest during the festival in 2016.