ART Experts+

Brand communications were designed for the launch of art lectures within the ART Experts+ design school.

Promotional Postcards

The cards were designed for the launch of art lectures within the ART Experts+ design school. The main idea was to use artistic typography for the word ‘art‘, which is also part of the brand name, and to make a small visual arts vocabulary for each of the letters. In such a way, the card involves in the actual learning process itself. The design for the typography was based on the marks from various art materials (ink and different paints) as each art piece always starts from the mark. The postcards create an ART word and may serve as promotional material as well as a gift or souvenir. In the future, it was suggested to expand the 3 designed letters into the whole vocabulary of the art terms using the same technique.

Gift Certificates & Diploma

The design for the ART Experts+ art courses in Dubai consisted of the certificate of completion and invitations for the special events. Artistic paint splashes were used to underline the direction of the courses adding an emotional impact to the brand and becoming the consistent part of it. This approach was used in consistency with the promotional design cards designed earlier for the brand.