Backes & Strauss
Design of the booklet for the Backes & Strauss - the brand of luxury watches.
Design of the booklet for Backes & Strauss
Design of the booklet for the Backes & Strauss - the brand of luxury watches.
Brand Presentation
Design of the booklet for the Backes & Strauss’s 230th anniversary.
Christmas Card - 3D deep embossing
The card is revealing the boutique vitrine of the luxury brand with only 3 levels of embossing and gold foiling.
The card was designed based on a simplified illustrated interpretation of the boutique building in London. Later elements were divided into 4 levels depending on the depth of embossing needed to create the best aesthetic appeal and tactile experience.
Gold foiling elements were used on top of it to add a festive look. A special embossing plate was developed so it provides a maximum of details.
The result had a special luxurious look and feel to it, revealing classic reliefs of the boutique architecture, located in historic Mayfair. The card was made with no printing used making it more sustainable.
Backes & Strauss Unboxing
Unpacking experience designed together with the packaging and other brand materials.
Social Media campaigns
Social media content planning and creation website for the brand.
Vision
Above are presented the social media campaigns made for the Backes & Strauss luxury watch retailer. Each campaign was planned, designed and scheduled by me. 70% of the assets are photography taken according to my creative direction and supervision.
